Video and Animation Samples
Ascension Catholic School Fund Raiser
This video is a pro bono project for Ascension Catholic School in North Minneapolis. The school has always struggled with funding. One of my acquaintances is a board member for the school (Friends of Ascension). We thought a fund raiser was needed to help the students supplement tuition, cover school expenses, etc. This video was the centerpiece of the fund-raising event. We raised over $50,000 on that debut night alone. It was a good day for the students at Ascension.
Writer/Creative Director/Co-Editor: Jake Wermerskirchen
Producer/Director/Co-Editor: Christine Hanson
Best Buy Community Relations--Teach Video
This video piece played in Best Buy stores nationally to encourage students to apply for the annual scholarship program offered locally. The stores saw a significant increase in applications due to the added presence of this video complementing the print advertising that I also played a key role in producing.
Writer/Creative Direction: Jake Wermerskirchen
Producer: Best Buy Yellow Tag Productions
Best Buy Holiday 2005 Animated Bumpers
I was instrumental in bringing the Best Buy holiday brand campaigns into Best Buy stores through multi-media formats. This is one example of a bumper that played between ads on the in-store HD TV Wall, or looped on laptop screens.
Writer/Creative Direction: Jake Wermerskirchen
Animation/Production: Splice Here, Minneapolis
Magnolia Home Theater Launch
When Best Buy purchased Magnolia Home Theater, I was selected to join the team in re-branding and launching the new entity into stores nationally. Below is a Flash piece that played on the HD TV Wall in stores to provide brand identity to customers.
Writer/Creative Direction: Jake Wermerskirchen
Production: Splice Here, Minneapolis
ADP Break Through Flash
After a number of sales calls struggling to break into this key client, I helped change our direction and approach to better highlight the fact that our company understands that ADP is more than just a payroll service. They are a full-service business solution. They appreciated the change and rewarded us with a presentation that turned into new business.
Follow this link to view:
http://www.biworldwide.com/digitalbi/post/relaunch.html?swf=ADP.swf
Writer/Creative Director: Jake Wermerskirchen
Animation/Production: ViLah Creative, Minneapolis
Best Buy Brand Advertising
Below are samples of brand advertising campaigns that I played a key role in developing. Along with a team of designers, art directors and other copywriters, I concepted these campaigns and brought them to life. I helped to develop the campaigns through national advertising vehicles and in the Best Buy store environment.
I have gained a lot of experience in developing direct mail campaigns. Below are two mailers that highlight fun copy in simple, effective design.
Spec Print
It's always a good idea to take a step away from the brands you're directly working on, and do some spec work. Below are two campaigns I developed for LEGO and Redwing Shoes. Neither of these campaigns ran, but I continue to work on spec pieces in order to remain "fresh."
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